Beginner · Self-paced track

Personal Branding

Your personal brand is how clients and employers decide if they want to work with you, often before you ever talk to them. In this module you learn to shape that first impression on purpose: a clear story about what you do, who you help, and why you are worth hiring. You will set up your online presence so your profiles, samples, and the way you show up online all point to the same professional you, whether you are job hunting, taking on freelance work, or growing your own business.